Did you know that the Hass Avocado that you see in every grocery store was first cultivated in California?
It’s not just weather and the scenery; all the best stuff comes from California. To remind shoppers to look for us, we needed to remind people that there’s a little CA in every Avocado.
No, literally, it’s right there in the name. Avo-CA-dos. Once you see it, you’ll never look at them the same way
– Adweek
We teamed up with tons of artists to bring “California” CA’s to life in a variety of ways. Sunshine, vibes, love, all of it goes into our fruit.
And we created merch you can buy right from Instagram to display your California Avocado pride.
Recognition:
2020 Bowery Awards – Gold
