On Twitter and Instagram, we prompted our fans to tell us how badly their names have been mispronounced, and announced our new product with a clear, phonetic spelling.
Recognition:
Bronze Effie – Corona Social
AGENCY:
MullenLowe
Americans have a hard time pronouncing non-English names, and Corona’s new Mexican hard seltzer is no different.
We built a voice-activated vending machine in Vegas so people could try out this new product.
But there’s one catch: you have to order in perfect Spanish.