When you buy and sell stuff, you never know who you’ll meet. A car enthusiast, a comic nerd, or just someone you’d never have encountered if not for that sale. It’s not some grand overpromise. When there’s a face behind your transaction, you can buy and sell with confidence.
At launch, we showcased the breadth and quality of Marketplace items by taking real listings and filling a house in Austin with them. Our interior design influencers curated the items and styled the home, finally throwing a party where visitors could actually make offers on each item.
And for social, we provided Facebook with design guidelines for News Feed, Twitter and Instagram posts. Our templates and content strategy allowed them to highlight the quality of individual products, showcase aspirational lifestyle imagery, and individual buyer/seller stories.
