An epic visigoth invasion with a Toyota RAV4 in the middle of the fray

Toyota

Toyota

RAV4 Super Bowl

RAV4 Super Bowl

RAV4 Super Bowl

AGENCY:

Saatchi & Saatchi

Talking squirrels, a trip to space. Oh, and a car!

Toyota's RAV4 got a huge update and they removed that pesky spare tire on the back door. It’s like getting everything you ever wished for.

What could go wrong if that happened? WAIT A SEC, that gives me an idea for a commercial!

“It’s Official: Toyota Won the Super Bowl Pre-Game.”

–AdAge


Our Teaser:


The Big Game spot:


The follow-up campaign: