We compared chasing perfection to other things that just don't make sense.
We launched a $7,500 limited-edition bottle.
And showed off the versatility of Patrón with fun cocktail pairings.
In also leveraged our close media relationships for some fun, custom placements.
When Zoë Kravitz recreated her mom’s iconic cover, we were on the back. We ran a logo-less ‘naked’ bottle next to nude athletes in ESPN’s annual Body Issue, turned our bottle into a concept car sketch, and routinely customized our headlines to the audience.
And, over time, we collected all our work into a massive rapid-response toolkit, using it to produce hundreds of unique pieces content for sporting events, award shows, live music or social moments.
