Recognition:
One Show Interactive Merit
ThinkLA Best Display Campaign
23 spots in one day.
We knew we’d need a ton of content to make this idea work and feel custom for each placement. This required a nimble shoot, as well as careful planning with the development teams at YouTube and Hulu.
The result was the feeling that our host was alive across the internet, completely aware of her surroundings.
This one goes on for TEN MINUTES if you don't skip.
We even found and hired Hulu’s voiceover guy for a quick gag.
If you don't click this one, she'll do it for you.
Online, we destroyed the hourglass cursor…
…and sped up loading bars.