We refreshed the brand with bright, California-inspired colors and worked with famed local artists to think of our ads as posters and murals instead of just print and outdoor.
Our goal: Simple, visual, shareable and undeniably Californian.
Recognition:
2019 Graphis Advertising Gold
2019 Graphis Design Silver
2018 Graphis Advertising Gold
We worked with renowned California artist Michael Schwab to create a series of posters for print and wild postings.
And we scrapped our outdoor boards to have John Van Hamersveld, creator of the Endless Summer poster, paint a series of murals in our target markets.
And we brought it all to life with a media plan that focused on spreading chill California vibes, with streaming ads like this:
In our second year, we enlisted illustrator Tom Haugomat to show how close California Avocados are grown to cities like LA, San Francisco and San Diego.
And we continued the chill vibes in preroll with custom music from California musicians: