Snoop & Andy
For two years, Snoop Dogg gave us his perspective on living the Fine Life with his effortless, silk-robe-having charm.
This year, we introduced a counterpoint to Snoop. Someone to represent those of us who have a little more trouble unwinding: Andy Samberg.
Super Bowl Social:
Hold Snoop’s Corona
Snoop can’t be in two places at once. So while he was performing in the Super Bowl Halftime Show, we brought in some help in this live Twitter stunt.
We put Fine Life affirmations in user’s hands with motivational audio tracks recorded by Snoop that you can remix and repost.
In one TV spot, Snoop suggests calling our Slim Cans “Snoop Cans.” So we created real Snoop-themed koozies that you can win.